Introducing Rich Communication Services in Journeys

What is RCS?

RCS, or Rich Communication Services, is a communication protocol that enhances SMS with features like rich media sharing, group chat, read receipts, and better security. It provides a more engaging messaging experience similar to WhatsApp or iMessage. Unlike MMS, RCS is faster, user-friendly, and cost-effective. It allows effective customer engagement with multimedia content and brand identity elements, promising a significant evolution in mobile communication technology.

Remember MMS? It had its only flaws—it wasn’t user-friendly, slow, and expensive. But technology has advanced. RCS is like a supercharged SMS, a better alternative to MMS. With RCS, you can engage customers with images, videos, and documents, all in the same inbox as SMS. Plus, it includes brand elements like logos and building trust in your brand.