Until and unless you are not designing for machines, an understanding of basic principles of psychology is a must have skillset for every designer.
Here are some of my top learnings on case study essentials as well as some tips to make it stand out
Do you know that certain shapes make us feel a certain way? Shapes with rounded edges are softer and more approachable, while shapes with sharp lines and edges depict strength and presence.
A brand is a promise, the big idea and the reputation. A brand can create emotional connections, and the emotions can be good or bad. People respond to the brand with loyalty or simply reject them.
Color psychology is the study of colors concerning the human psyche that helps to know how a user perceives a brand based on its brand colors.
With the world becoming shorter and shorter each day with the advent of connected technologies, there is an increasing demand for products that can cater to users across the globe….
Organisations can improve on productivity and quality by having a central design function. This would ensure consistency in both internally and externally facing interfaces.