UX, in simple words, is the flow of an app or a website. It stands for User Experience. The UX Design needs to be executed in a way where a ten year youthful child can likewise work it and furthermore a ninety year old man also.
A brand is a promise, the big idea and the reputation. A brand can create emotional connections, and the emotions can be good or bad. People respond to the brand with loyalty or simply reject them.
Color psychology is the study of colors concerning the human psyche that helps to know how a user perceives a brand based on its brand colors.